parent education for leagues, clubs, and associations
Youth sports trains everyone except parents
We spend thousands of dollars every year helping players improve and coaches develop their craft, yet we rarely invest in helping parents navigate the youth sports journey.
The ironic part is most parents want that help. They want to support their kids well. They want to create a healthy experience around sports. They've just never been taught how.
Healthy Sports Parenting was created to fill that gap.
What club leaders and coaches are saying
Brett Carroll
Retired MLB; Current Club Owner
"Healthy Sports Parenting brings transparency and balance to these discussions, helping families approach youth sports in a healthy and positive way."
Dr. Joey Case
sport psychologist; Miami Marlins
"Healthy Sports Parents fills a void that exists within youth sports and coaching education."
Bobby Muuss
Winningest D1 Men's Soccer Coach since 2015
"Jonathan genuinely cares about families and wants to help parents support their children in a healthy, positive way."
Let your coaches coach
Your coaches signed up to develop players, not manage parent issues.
Healthy Sports Parenting gives families the tools, perspective, and encouragement they need to create a healthier sports experience for everyone involved.
Healthy Sports Parentings helps families avoid:
Sideline coaching
Parent-coach tension
Difficult car rides home
Fear of falling behind
Unrealistic expectations
Pressure that causes kids to stop enjoying sports
How It works
You coach the kids.
We coach the parents.
Step 1
Purchase the course.
Choose the option that best fits your organization and get instant access for yourself.
Step 2
Send us your registration list.
Upload a CSV file and tell us when your season begins. We'll take care of the rest from there.
Step 3
We coach your parents.
We enroll families, deliver the content, send season-long encouragement emails, and handle the parent experience for you.
What parents receive
Practical support for the entire season
Healthy Sports Parenting is designed to fit into real life. Each lesson is short, practical, and delivered in multiple formats so parents can learn in the way that works best for them while receiving encouragement throughout the season.
8 Parent-Focused Modules
Covering everything from sideline behavior and pressure to the car ride home and helping kids through difficult moments.
Designed for Every Family, at Every Level
Whether their child plays rec sports, school sports, or elite travel sports, the principles of healthy sports parenting remain the same.
Video, Audio, & Written Lessons
Parents are able to learn however they learn best, whether that's watching, listening, or reading.
Downloadable PDFs
Reflection questions and conversation starters to bring the entire family into the process and put each lesson into practice.
Weekly Encouragement Emails
Season-long support delivered straight to parents' inboxes every Friday heading into the weekend's games.
When parents have the right tools and support, coaches can focus on coaching, kids can focus on playing, and your organization can focus on creating an experience families want to be part of year after year.
Get a Free module
Want to preview a module?
We're asking you to trust us and spend a lot of money. We can't expect you to do that without at least previewing some of the content.
Before making any decisions, enter your email below and we'll send you The Sideline Is Never Neutral - one of the most practical and impactful modules in the entire course - straight to your inbox.
Testimonials
Endorsed by parents who have spent their careers helping athletes thrive
Stacey Nuveman
Olympic Gold Medalist & Division I Coach
The Healthy Sports Parents approach reflects the same principles I've seen lead to long-term success...
Dr. Jeremy Alland
Team Doctor, Chicago Bulls & Chicago White Sox
Healthy Sports Parents is an invaluable resource in today's youth sports climate...
Dr. Jenna Wallace
Child Psychologist & Former D1 Athlete
Healthy Sports Parents will change the way you think about parenting, sports, and personal development.
Meet Your Parents' New Coach
Hi. I'm Jonathan.
I'm a dad, youth coach, podcast host, and the creator of Healthy Sports Parents, a platform helping families use sports to raise great humans.
Over the last several years, I've had conversations with Olympians, Hall of Famers, professional athletes, sports psychologists, college coaches, and parents from all over the country about what actually helps kids thrive in sports long-term.
What I've learned is that most parents want to do right by their kids. They want to support them, encourage them, and help them grow through sports. They've just never been taught how.
That's where I come in.
Healthy Sports Parenting is designed to help parents navigate the pressure, emotions, and challenges that come with youth sports so coaches can focus on coaching kids and families can enjoy the journey a little more.
I look forward to coaching your parents this season.
PS – If you want my credentials:
- Bachelor's in Sport Management
- Minor in Coaching
- Master's Degree in Student Ministry
- 3.5 years at a Division I school
- Multiple years in all different levels of youth sports.
- 165,000+ followers on social media
- 3M+ monthly views
- Top 5% podcast worldwide
- Parents' Next Gen Award Winner
Pricing
Built for clubs and leagues of every size
From local rec leagues and school teams to large travel clubs and academies, every organization benefits when parents, coaches, and athletes are working from the same playbook.
Pricing is based on the number of athletes in your organization, making it easy to bring Healthy Sports Parenting to every family you serve.
Individual Teams
$99
Up to 15 Players
Perfect for an individual team
Small Club/League
$999
Under 500 Athletes
Bring parent education to your entire club
Mid-sized Club/League
$1,499
500-999 Athletes
Shape culture across your entire organization
custom pricing available
Have more than 1,000 athletes?
Large organizations face unique challenges. We'll work with you to create an implementation plan that fits your structure, communication systems, and goals so Healthy Sports Parenting becomes a natural extension of what you're already doing.
We Never Want Cost To Be The Reason A Family Misses Out
One of our long-term goals is to build a scholarship fund through corporate partners so cost never becomes a barrier to healthy sports parenting.
Until then, if your team, club, league, or organization believes in this mission but the pricing doesn't fit your budget, we'd still love to have a conversation.
Let's see if we can find a way to work together.
Frequently Asked Questions
We Want You To Feel Confident In Your Decision
Here are the answers to our most commonly asked questions:
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How long do parents have access?
Organizations receive access to Healthy Sports Parenting for one calendar year from the date of purchase. During that time, parents can access all course materials, downloadable resources, and season-long encouragement emails.
Many organizations use the course with new families throughout the year or reintroduce it at the beginning of each season to help reinforce a healthy sports culture across their program.
How do you protect parent data?
This is one of our most important values. Protecting family information is extremely important to us. Parent information is used solely for course delivery and communication related to Healthy Sports Parenting. We never sell, share, or distribute personal information to third parties.
What sports does this work for?
Healthy Sports Parenting is built around principles, not sport-specific tactics. The course works across every sport and every competition level, from recreational leagues and school teams to academies and elite travel programs.
How much time does this require from parents?
Each module is approximately 5-6 minutes long and can be completed through video, audio, or written formats. The course is designed for busy parents and fits easily into a family's schedule while providing support throughout the season. They can complete it all at once or at their own pace whenever it's convenient.
What if parents don't participate?
Like any resource, the parents who engage will benefit the most. Our goal is to make participation as easy as possible through short lessons, multiple learning formats, downloadable resources, and season-long encouragement.
While we can't force parents to engage with the content, some clubs choose to encourage or require completion as part of their parent education efforts. For organizations that want it, we can track module completion and provide participation data so you can see how families are engaging with the course.
Can individual teams purchase the course?
Yes. Individual teams can enroll their families without requiring their entire club or organization to participate.
What if our organization can't afford the listed pricing?
While we've worked hard to keep pricing accessible, we never want cost to be the reason a family misses out. If pricing is a challenge, we'd still love to have a conversation. Reach out through our scholarship and partnership request form and let's see if we can find a way to work together.
Ready to give your families the support they deserve?
Most parents want to do right by their kids in sports. They've just never been taught how.
We are here to provide the guidance those parents wish they'd received when their kids first signed up.
Let us coach your parents so you can spend more time coaching your athletes.
Brett Carroll
"Healthy Sports Parents has become a trusted resource for families navigating the youth sports journey. Jonathan has created a platform that provides valuable insight for parents seeking to guide their most prized possessions—their children—through the challenges and opportunities of youth athletics.
Healthy Sports Parents brings transparency and balance to these discussions, helping families approach youth sports in a healthy and positive way.
How families invest their time, energy, and resources can have a lasting impact on their children. Our kids matter, sports matter, and Healthy Sports Parents continues to shine a light on a path that puts young athletes first."
Dr. Joey Case
"Healthy Sports Parents is a vital platform that fills a void that exists within youth sports and coaching education. They provide practical tools for raising confident, resilient, and well-rounded children within the context of sport participation and encourages parents, coaches, and communities to prioritize personal growth, emotional wellbeing, and family connections over scores, stats, recruiting rankings, and championships.
This course can be an impactful resource for all coaches, parents, and organizations to raise great humans through sport!"
Bobby Muuss
"Working with Jonathan has been incredibly valuable. His approach is centered around helping parents create an environment where kids can enjoy sports, build confidence, and develop a lifelong love for competition and growth. He understands that success isn't just about wins and losses—it's about helping young athletes become resilient, motivated, and fulfilled people.
Jonathan genuinely cares about families and wants to help parents support their children in a healthy, positive way. I highly recommend Healthy Sports Parents to any family looking to make youth sports a more enjoyable and meaningful experience for both parents and athletes."
Stacey Nuveman-Deniz
"I've been around sports at every level as a player, coach, and now a mom.
Jonathan's approach to youth sports reflects the same principles I've seen lead to long-term success in Olympians, college athletes, and kids who simply grow up loving sports. He understands that sports are most powerful when they help kids build resilience, confidence, and a genuine love of the game.
I strongly recommend his work to any parent raising a child in sports."
Dr. Jenna Wallace
"As a child psychologist, former Division 1 athlete, and mom of three young athletes, I have reflected a lot on the changes in the youth sports industry. At the ballpark and on the courts, I see kids who want to be kids AND competitors. Sometimes parenting young athletes is a battle, especially in an ever changing landscape.
Jonathan’s work in this area is invaluable. I recommend his podcast and work to the families I work with in clinical practice and the parents of kids I coach. It will change the way you think about parenting, sports, and personal development."